Black Friday Website Optimization Checklist

  • Technical SEO
  • Study your traffic and sales analytics from past year(s)
  • Identify and use popular Black Friday search terms
  • Make a Black Friday page on the website
  • Write blog posts and make videos for upcoming sale
  • Optimize all pages with keywords, meta titles, descriptions, and other technical and accessibility content optimization
  • Network with other website owners to get backlinks
  • Make unique social media content for each social media account
  • Make sure all CTA’s lead down streamlined paths to purchase/action

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