- Technical SEO
- Study your traffic and sales analytics from past year(s)
- Identify and use popular Black Friday search terms
- Make a Black Friday page on the website
- Write blog posts and make videos for upcoming sale
- Optimize all pages with keywords, meta titles, descriptions, and other technical and accessibility content optimization
- Network with other website owners to get backlinks
- Make unique social media content for each social media account
- Make sure all CTA’s lead down streamlined paths to purchase/action
Black Friday Website Optimization Checklist
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